About Us

From Humble Beginnings

This business was not born from comfort and privilege – it was built through sacrifice, long days and relentless determination. We began our journey in 2017 with nothing more than hard work and a vision to build reliable source of fresh, quality produce. What started as a small operation has grown into a well-structured agricultural business that now manages multiple fields, a greenhouse and a fully equipped pack house.

Our farm-infrastructure includes temperature-controlled cold rooms and a dedicated brine room, allowing us to handle, preserve and prepare produce to meet strict quality and hygiene standards in South Africa and abroad.

View our Certifications here

We do not only pack products from our own fields but also work closely with a network of trusted local farmers, creating a strong supply chain that supports consistency, traceability and community growth. Every Stage of our process – from planting to harvesting, sorting, packing and distribution – is carefully managed to ensure that our clients receive fresh, premium-grade produce that meets commercial standards.

View our connected Farms here

Our process

One of our greatest strengths lies in our fully in-house operation. Unlike many other suppliers who rely on external distributors for processing and packing, we control the entire journey of our produce – from harvest to packing and delivery.

This direct system eliminates unnecessary delays commonly caused by third-party handling. In many traditional supply chains, produce can sit at distribution centers for up to a week before reaching the retailer. By the time it arrives on shelves, a significant portion of its shelf life has already been lost.

Because we harvest, pack and dispatch our products directly from our own facilities, our produce reaches stores significantly fresher. This results in an extended shelf life of approximately 4 to 5 days longer than standard market alternatives, giving our clients measurable benefits like:

Reduced product waste
Longer display time in-store
Improved product appearance and quality
Greater value for money

Our Company and Our People

At the heart of our business is our people. We proudly employ members of the local community and provide job opportunities that contribute to sustainable livelihoods. In addition, we offer internships to students who are eager to learn about agriculture, food production and business operations, helping to develop the next generation of skilled professionals in the farming sector.

Our team works with dedication, passion and pride. We believe in ethical farming practices, long-term relationships with our clients and supporting the surrounding community through responsible growth and employment.

We are more than just a farm – we are a connection between the land, the people and the businesses that rely on quality produce every day.

Our Founders

Our founders started with nothing, taking on every task themselves, no matter how tough or thankless it was. From early mornings in the fields to late night packing, cleaning, fixing and delivering, they carried the weight of the dream on their own shoulders.

Hilton Allan

Founder & CEO

Louise Allan

Management

Today, this company stands as a reflection of their journey: resilience, humility and heart. Their Story is not just about building a business – it is about building a legacy rooted in passion, perseverance and genuine care for the people they serve.