Privacy Policy for Direct Farm Connection

Effective Date: 07.11.2025

Introduction

At Direct Farm Connection, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website, make purchases from our online store, or interact with us as a customer or business partner.

By using our website and services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect personal information in various ways, including when you visit our website, make purchases, or communicate with us. The types of personal data we may collect include:

  • Personal Identification Information: Full name, email address, phone number, shipping and billing address.
  • Transaction Information: Payment information, order details, and purchase history.
  • Business Information: If you are a supermarket or restaurant, we may collect business name, contact person, address, and VAT registration number.
  • Website Usage Data: Information about your use of our website, such as IP address, browser type, device type, pages visited, and referral sources. This data may be collected via cookies and similar tracking technologies.

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders.
  • Communicate with you regarding your orders, inquiries, and customer service.
  • Improve our products, services, and website.
  • Provide tailored marketing and promotional materials (with your consent).
  • Maintain records for accounting and legal compliance purposes.

3. Sharing Your Information

We respect your privacy and do not sell or rent your personal information to third parties. However, we may share your data with trusted third-party service providers who assist in processing orders, shipping products, and conducting marketing campaigns. These providers are required to safeguard your information in compliance with applicable data protection laws.

We may also disclose personal information to comply with legal obligations, such as responding to a subpoena, court order, or other lawful request by government authorities.

4. Data Security

We take appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of data transmission over the internet is 100% secure, so while we strive to protect your information, we cannot guarantee its absolute security.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your user experience, track website activity, and analyze trends. You can control the use of cookies through your browser settings, though disabling cookies may affect your ability to use some features of our website.

6. Your Rights

In accordance with the Protection of Personal Information Act (POPIA), you have the following rights regarding your personal data:

  • Access: You may request a copy of the personal data we hold about you.
  • Correction: You may request that we update or correct any inaccurate or incomplete personal data.
  • Deletion: You may request the deletion of your personal data, subject to certain legal exceptions.
  • Objection: You may object to the processing of your personal data for specific purposes (e.g., marketing).
  • Withdrawal of Consent: If you have provided consent for certain data processing activities, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at [insert email address].

7. Retention of Your Data

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including complying with legal and accounting obligations. Once the information is no longer needed, we will securely delete or anonymize it.

8. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites before sharing your personal information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or the processing of your personal data, please contact us at: Direct Farm Connection


R33 Greytown road, New Hanover, Pietrmaritzburg, 3230, KZN, South Africa
Email: direct@directfarmconnection.co.za
Phone: +27 83 967 1022